| The Center for REALTOR Technology, a division of the National Association of REALTORS, has just released its 2007 technology survey results. The purpose of this annual survey is to better understand REALTOR technology and industry trends. The 2007 REALTOR Technology Survey was conducted from Feb 28, 2007 to March 14, 2007 of which 20,000+ NAR members, including agents and brokers, were solicited to complete an online survey about their usage and opinions on such topics as lead generation, client relations, mapping, transaction management and security.
Of the many responses received, the results are clear. The Internet is the 3rd most important lead generator behind referrals and repeat business. But exactly what sites are REALTORS looking to in order to generate leads? Topping the list is their own broker site, followed by REALTOR.com and their local MLS site. On the flip side, REALTORS considered telemarketing, open houses and floor time as least important in generating new leads. These results clearly indicate the need to be online and to need to have a professional and effective broker site.
For a complete review of the 2007 technology survey and its findings, please visit, www.realtor.org.
|
